Ultra Tech News: What size should my ad image be?

Tuesday, June 9, 2015

What size should my ad image be?

Different ad objectives may recommend different sizes. If you'd like your ad to be eligible to show in all of the different formats, including desktop News Feed, mobile News Feed and the right column, then you should use the recommended image size for your objective.

If your image is larger or smaller than the dimensions specified in the Facebook Ads Guide, it'll be automatically resized to fit in the ad. Animated or flash images aren't supported. Learn more about why your ad image isn't rendering correctly.

See the chart below for recommended sizes:

	Recommended Image Size
Clicks to Website	1,200 x 628 pixels
Website Conversions	1,200 x 628 pixels
Page Post Engagement	1,200 x 900 pixels
Page Likes	1,200 x 444 pixels
App Installs	1,200 x 628 pixels
App Engagement	1,200 x 628 pixels
Local Awareness	1,200 x 628 pixels
Event Responses	1,200 x 444 pixels
Offer Claims	1,200 x 628 pixels
Video Views	1,200 x 675 pixels

For more design recommendations, visit the Facebook Ads Guide. Once there, choose an objective in the left column. After choosing your objective, scroll down the page to view Design Recommendations. If you want more information on how your ad will look depending on where it's shown on Facebook, click See Display Specs below the Design Recommendations section.

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What Is Online Marketing?

E-marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also referred to as Internet marketing (i-marketing), online marketing or web-marketing.

As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and product/services to the right audience. It consists of all activities and processes with the purpose of finding, attracting, winning and retaining customers. What has changed is its wider scope and options compared to conventional marketing methods.

E-marketing is deemed to be broad in scope, because it not only refers to marketing and promotions over the Internet, but also includes marketing done via e-mail and wireless media. E-marketing also embraces the management of digital customer data and electronic customer relationship management (CRM) and several other business management functions.

E-marketing joins creative and technical aspects of the Internet, including: design, development, advertising and sales. It includes the use of a website in combination with online promotional techniques such as search engine marketing (SEM), social medial marketing, interactive online ads, online directories, e-mail marketing, affiliate marketing, viral marketing and so on. The digital technologies used as delivery and communication mediums within the scope of e-marketing include:

Internet media such as websites and e-mail
Digital media such as wireless, mobile, cable and satellite.

About SEO

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.

At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.

All it requires is a little effort, and some re-thinking of how you approach content on your site.

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Tuesday, June 9, 2015

What size should my ad image be?

What size should my ad image be?

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